Amazon has announced support for embedded video and audio clips in Kindle apps for iPad, iPhone and iPod touch. The first books to take advantage of this new technology are Rick Steves’ London by Rick Steves and Together We Cannot Fail by Terry Golway.
It’s a tiny improvement, given the small number of titles that support audio and video embeds, but it has interesting implications. Now, the Kindle experience is officially more advanced, at least in certain aspects, on the iPad than on the Kindle. Of course, the Kindle is a very different beast from the iPad: its e-ink screen aims, first and foremost, to make reading books an enjoyable, effortless experience.
The iPad’s screen, while far more advanced in other areas, is (at least in theory) not so easy on the eyes, especially in longer reading sessions. Read here the announcement.